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When it's time for your website to get to work for you, this program offers integration, services, and elements that help complete your online marketing ecosystem.

Before we get into the details of the Website Plus program, let's touch on some of the basics of digital and online marketing as they relate to the program.

online market foundation 1080

The Basics

The above graphic, at the base level, demonstrates what should go in to your website, and what should come out of it. Let's elaborate.

Content, Contests, and Promotions are the most powerful elements you can add to your website.  New content can inform your customers while contests generate involvement and engagement, and promotions are used to excite your customers toward your digital and real-world touch-points.

Newsletters and email marketing continue to be the most successful form of online marketing.  This is because your newsletter subscribers are your number one, or core customers. They want to hear from you, and have asked for your newsletter.  They should be treated special and rewarded for their appreciation of you. Newsletters help turn followers and subscribers into customers.

Contests and promotions are used to gain new subscribers to your email list, and add new followers to your social media channels. Ultimately these followers and subscribers are your core audience, who's interactions with you and your digital touch points can provide valuable insights into what makes them your core customers. This allows you to super-serve your current customers, and better understand your potential new customers.

 

The Program

The Website Plus program incorporates all of these essential elements, and our focus turns to putting your system to work for you.  Every business is different, and that is why this is not a one size fits all solution.  All of the "moving parts" are the same for everyone, but the development of content, contests, and promotions will rely on your expertise in your business and our experience in advertising and marketing.

 

Our Experience

ZAP Media will only work with businesses that are within a 150 km radius of Peterborough, ON.  We want to be physically accessible to our clients when needed.

For almost a decade we continue to work in radio sales and advertising in southern Ontario.  This gives us an advantage of being at the cutting edge of today's traditional advertising while we've spent the last six and a half years helping radio broadcasters merge with the latest in digital marketing and advertising.  The Website Plus system is the same system that we build for radio broadcasters and dozens of radio and television sales teams across Canada and the U.S..  It is the same system that we use daily to execute contests and promotions for radio stations and their clients, both local businesses and international corporations.

 

Promotions

You will notice that promotions are not included in the below packages.  Promotions are usually developed and quoted separately from the package pricing, unless we negotiate a custom package that involves a promotion.

Our promotions typically include a video that is published to your YouTube channel. It is also published in the slider on your website's home page, which is shared/teased to your social media networks. A newsletter is sent out that also teases the promotional video on your website. The promotional video can also be created in a format suitable for use on television.

A set of graphic assets are also developed for the promotion which can be used for social media posts, banner ad campaigns, print materials, newspaper ads, and more.

If your promotion includes radio campaigns, our certified radio copywriter, voice talents, and radio production experience is at your disposal.

 

Below you will find our pricing structure and the different aspects of each package.  If you have any further questions please contact us.

 

$200/month

Website

Home, About, Contact, plus 4 pages of your choice (eg: Products, Services, Gallery, etc.). Specialty elements or extra pages are quoted and charged separately.

eMail List

Setup on MailChimp newsletter service (free up to 2000 subscribers), This is integrated into your website and Facebook page for people to sign up. We design your first newsletter template for you.

Newsletters

We work with you to create 4 newsletters per year. These are usually used during your contests and promotions, and during your regular sales. Additional newsletters can be purchased for $50 each.

Contests

We work with you to develop 2 contests each year.  These are usually designed using your website, email list, and Facebook page. Additional contests or promotions are $200.

Consultation

When you are a ZAP Media client, you are part of the family.  Your business, and your questions, are important to us. We are available to you via email and phone; or at your door when needed.

Your Commitment

When joining this Website Plus program we ask that you commit to 1 year and that you provide a 25% down payment with the balance owing to be scheduled. PS - we're flexible ;)

 

$250/month

Website

(as above)

eMail List

(as above)

Newsletters

Monthly - up to 12 newsletters typically used on a monthly basis.

Contest

This package includes 4 contests per year, and you can now trade 2 newsletters for every additional contest you require.

Consultation

When you are a ZAP Media client, you are part of the family.  Your business, and your questions, are important to us. We are available to you via email and phone; or at your door when needed.

Your Commitment

When joining this Website Plus program we ask that you commit to 1 year and that you provide a 25% down payment with the balance owing to be scheduled. PS - still flexible ;)

 

 

 

WEBSITE - BASIC
$1200*

Basic 5 Page Website
Home, About, Contact, +2 Pages
Photos & Information Provided by You
* First year hosting included, subsequent years $19.95/month

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WEBSITE - PLUS
$2400*

Integrated Website
Home, About, Contact, +4 Pages
We help with photos, newsletter, and social.
* First year hosting included, subsequent years $19.95/month

READ MORE

 

 

 

    

Meet Some of Our Clients

logo ebusiness report    logo john roberts light bg 500    logo millbank trading company 360 logo ferreri clothier      

 

     

 akl logo 2010  logo zap records 250 blue   saltwood designs logo         logo doohers bakery

 

 

logo thecholotaterabbit  logo zapp productions 250   logo recycled kids   logo adventure360

 

 

logo 123 chinese  isuntan logologo bra boutique 200   logo dixon solutions

 

 

          

Let's Get Started!

Contact Us to discuss your next project.

 

Affordable

ZAP Media prides itself in delivering big-budget results at small business prices.

 

Knowledgeable

Your marketing is our business. You know you need to start making an impact with multimedia, we'll help you make it work.